The Masdar Institute of Science and Technology
Abu Dhabi, UAE • December 2014 to September 2016
My Impact
Senior Account Director, Mar. 2016 – Sep. 2016
Associate Director, Dec. 2014 – Mar. 2016
- Increased digital and print visibility by 61% YOY during 2015
- Mobilized 11-person communications team to deliver large-scale creative communications and marketing campaigns for the Institute, now the most recognized university in the UAE
- Produced dozens of launch events, 120+ press releases, and an active social media presence
- Oversaw 250+ interviews annually with outlets including BBC, CNN, ADTV, and Newsweek
- Launched a dedicated news website and newsletter; mobilized a team to oversee both
- Pioneered completely new set of departmental collaboration tools, systems and policies
- Engaged with and advised leadership in matters of strategy, communications and marketing
Profile
The Masdar Institute is a graduate level research university, established with MIT and focused on sustainable technology. It is the focal point of Masdar City, a futuristic sustainable city in Abu Dhabi that was created by Minister of State Dr. Sultan Ahmed Al Jaber.
