The Project

Greater Sacramento would like to create unique, high-quality videos for every community and regional asset – with a consistent look and feel. In this way, the Region can present its best assets in a modern format and with a unified front.

It isn’t easy to produce a high-quality video with minimal effort – which is why so many poorly produced promotional videos exist today, Additionally, packaging a video in a professional format and distributing it to narrowly defined target audiences adds another layer of complexity.

To solve this, Greater Sacramento has created a cross-promotional video campaign in partnership with Franklin Pictures. This package sets the look and feel for videos, keeps the quality high, and lays out concrete pricing and parameters. In this way, communities can create videos with minimal effort – and Greater Sacramento can use the videos for promotion.

Thus far, several communities have committed to this package – marking an excellent start to the program.