Masdar Institute 2015 Commencement Ceremony
Abu Dhabi, UAE • March 2015 to May 2015
The Project
The Masdar Institute Commencement Ceremony is a key opportunity to highlight the caliber of the Institute’s graduates and the caliber of their research. For 2015, during the UAE’s ‘year of Innovation,’ we garnered extensive coverage, including:
- 10+ Press releases
- 25+ Interviews
- An extensive social media campaign
- A high-impact commencement ceremony
- Interesting, well-trained spokespeople, speeches and collaterals
- Short videos published throughout regularly scheduled programming on Abu Dhabi TV (See videos below)
- 5+ Feature articles placed in national newspapers
- Live streaming of the ceremony
The Company
The Masdar Institute of Science and Technology
The Masdar Institute is a graduate level research university, established with MIT and focused on sustainable technology. It is the focal point of Masdar City, a futuristic sustainable city in Abu Dhabi that was created by Minister of State Dr. Sultan Ahmed Al Jaber.
