The Project

Asset promotion is becoming increasingly visual. While written content and imagery still have their place, video is quickly becoming the dominant platform for capturing audience attention.

Additionally, Greater Sacramento recognizes that one of the most important relocation considerations for corporate decision makers is an area’s appeal to high-quality talent. Statistics aren’t the best means to communicate the vibrant lifestyle of a region, so Greater Sacramento developed an incredible video to showcase the energy of the region. The video has reached over 600,000 people on Facebook alone, and has been viewed more than 300,000 times.

We are also developing a video specifically for certain industry sectors – starting with Agricultural Technology and to include Life Sciences and Sustainable Technology..