Extend Your Runway Campaign
California, USA • April 2017 to October 2017
The Project
I engaged with PorterCo, a Sacramento-based marketing agency, to deliver a multi-platform, highly optimized digital marketing campaign that will run the span of several months, beginning in May 2017.
The campaign has been specifically formulated to generate leads for follow-up via the Greater Sacramento business development team.
Greater Sacramento identified the Bay Area as a primary target market. The intent is to capture the interest of companies who may be interested in leaving the Bay Area for markets outside of California, but whose companies might be better served by relocating to the greater Sacramento area.
The Company
Greater Sacramento Economic Council
Greater Sacramento is a nonprofit, public-private partnership. Its complimentary, data-driven support helps companies leverage the value of our region to achieve business success.
Ad Placement (Selected Highlights)
